Group Marketing Manager – Mid Ulster

Artemis Human Capital are delighted to be assisting our client, a leading UK & Ireland manufacturing for the recruitment of a Group Marketing Manager. We’re looking for a passionate and experienced individual to join their growing team. This key hire will drive their marketing strategy and lead a dynamic department in an ambitious organisation.

Role

• Strategic Leadership: Develop and implement a results-driven marketing strategy focused on business growth.
• Team Leadership: Guide, mentor, and support the Marketing team, setting clear goals and fostering collaboration.
• Market Insights: Partner with the Sales Director and team to stay informed about market trends and create impactful campaigns.
• Campaign Management: Plan, execute, and monitor advertising initiatives, providing performance insights and recommendations.
• Product Branding: Ensure consistent and high-quality product branding, including livery upkeep and design.
• Content Creation: Manage new product literature for customers and staff, ensuring clarity and professionalism.
• Email Marketing: Oversee database management and deliver regular e-shot campaigns through platforms like Mailchimp.
• CRM Oversight: Maintain accurate CRM data and provide detailed activity reports.
• Digital Marketing: Collaborate with external agencies on PPC campaigns, manage SEO plans, and lead ongoing website development projects.
• Social Media Management: Create and oversee engaging content across all social platforms.
• Video Production: Work with the Sales team to create compelling product videos through content capture and editing.
• Event Coordination: Organise trade shows and promotional events that showcase our company.
• Budget Management: Manage departmental budgets and provide regular financial updates.
• Reporting: Host marketing meetings to update company directors on performance and strategy progress.

Criteria

• A deep understanding of marketing principles and concepts.
• Exceptional copywriting, editing, and proofreading skills with keen attention to detail.
• Proficiency in MS Office and Adobe Creative Suite.
• Strong leadership, organisational, and time management abilities.
• A creative mindset with excellent presentation and communication skills.
• Expertise in digital and social marketing best practices.
• At least 5 years’ experience in a senior marketing role, supported by a degree in Marketing or a related field.
• A valid driving licence for travel to depots and events.

Contact

Nicky Strutt