Marketing Manager
Marketing Manager – Sports & Leisure Portfolio
Overview
An established organisation in the sports and leisure sector is seeking a commercially driven Marketing Manager to lead revenue-focused marketing across a portfolio of venues. This role will focus on driving customer acquisition, retention, and overall revenue through data-led, multi-channel campaigns.
Key Responsibilities
- Develop and execute integrated marketing plans aligned to revenue targets
- Drive membership growth, customer retention, and visitor sales
- Plan campaigns around seasonal trends and site-specific objectives
- Lead CRM strategy, including segmentation and automated customer journeys
- Deliver personalised campaigns to improve engagement and lifetime value
- Manage digital performance across paid channels, SEO, and website optimisation
- Track and report on KPIs such as ROI, conversion rates, and acquisition costs
- Analyse data to identify growth opportunities and inform decision-making
- Support brand consistency across multiple locations
- Collaborate with internal teams and external partners
- Contribute to B2B marketing initiatives within the sector
Experience Required
- 5+ years’ experience in a commercially focused marketing role
- Strong understanding of sports, leisure, or membership-based environments
- Proven track record of delivering measurable revenue growth
- Experience managing CRM systems and marketing automation tools
- Strong digital marketing and campaign management experience
- Data-driven mindset with the ability to translate insights into action
- Experience working across multiple sites or brands
- Strong stakeholder management and communication skills
Desirable
- Experience in sports, leisure, or hospitality environments
- Exposure to B2B marketing
- Budget management experience
- Familiarity with CMS platforms
Skills & Attributes
- Commercially focused and results-driven
- Strategic with strong execution ability
- Highly organised and adaptable
- Collaborative and relationship-oriented
Additional Information
- Relevant degree or equivalent experience preferred
- Willingness to travel between sites as required