Group Marketing Manager – Mid Ulster
Artemis Human Capital are delighted to be assisting our client, a leading UK & Ireland manufacturing for the recruitment of a Group Marketing Manager. We’re looking for a passionate and experienced individual to join their growing team. This key hire will drive their marketing strategy and lead a dynamic department in an ambitious organisation.
Role
- Strategic Leadership: Develop and implement a results-driven marketing strategy focused on business growth.
- Team Leadership: Guide, mentor, and support the Marketing team, setting clear goals and fostering collaboration.
- Market Insights: Partner with the Sales Director and team to stay informed about market trends and create impactful campaigns.
- Campaign Management: Plan, execute, and monitor advertising initiatives, providing performance insights and recommendations.
- Product Branding: Ensure consistent and high-quality product branding, including livery upkeep and design.
- Content Creation: Manage new product literature for customers and staff, ensuring clarity and professionalism.
- Email Marketing: Oversee database management and deliver regular e-shot campaigns through platforms like Mailchimp.
- CRM Oversight: Maintain accurate CRM data and provide detailed activity reports.
- Digital Marketing: Collaborate with external agencies on PPC campaigns, manage SEO plans, and lead ongoing website development projects.
- Social Media Management: Create and oversee engaging content across all social platforms.
- Video Production: Work with the Sales team to create compelling product videos through content capture and editing.
- Event Coordination: Organise trade shows and promotional events that showcase our company.
- Budget Management: Manage departmental budgets and provide regular financial updates.
- Reporting: Host marketing meetings to update company directors on performance and strategy progress.
Criteria
- A deep understanding of marketing principles and concepts.
- Exceptional copywriting, editing, and proofreading skills with keen attention to detail.
- Proficiency in MS Office and Adobe Creative Suite.
- Strong leadership, organisational, and time management abilities.
- A creative mindset with excellent presentation and communication skills.
- Expertise in digital and social marketing best practices.
- At least 5 years’ experience in a senior marketing role, supported by a degree in Marketing or a related field.
- A valid driving licence for travel to depots and events.
Contact
Nicky Strutt